Wynn solutions provides in-house social media training in which attendees will discover how social media enables companies to create competitive advantages through customer engagement and social interaction with the online marketplace. This session focuses on how to turn your existing information and knowledge into a high-impact, repeatable strategy for online networking.
This research-based social media training program is designed to help key employees to leverage online social networking for new revenue generation, customer retention, employee education, and expansion into new markets. Employees will learn how social media increases brand awareness, improves customer relationships, and complements PR and marketing efforts. Workshop attendees will come away with a deeper understanding of social media strategy, know the best tools for online networking, and learn how best to implement social media tactics into a marketing mix. This session will also provide research results on what the most successful socially networked organizations have in common.
Social Media Training Benefits
What is social networking?
Social networking is a term used to describe a variety of Web-based platforms, applications, and technologies that enable people to socially interact with one another online. Some examples of social media sites and applications include Facebook, YouTube, Delicious, Twitter, Digg, blogs, and other sites that have content based on user participation and user-generated content (UGC).
Why do your people need facebook or twitter training?
Most people who do social networking don’t have an effective process for getting results. They tend to use old-style marketing messages that don’t connect and don’t effectively blend personality with professionalism. It’s that connection point and mix of approaches that develops relationships, valuable knowledge, and revenue.
What are the benefits of social networking?
Marketing/PR: Build Brand Awareness and Manage Company Image
New Business: Find Business Opportunities and Expand Into New Markets
Innovation: Inspire and Drive Innovation
Customer Retention: Increase Customer Loyalty
What do employees walk away with?
A clear understanding of
Why social networking is important
How to do it well and not screw it up
How to benefit the company with it
How to increase their value to the company with it
The tools to
Identify market trends online
Find innovative ideas
Research what customers think of your brand
Learn more about social networking on their own
The confidence to start immediately
The Research
All social networking training programs include the “beyond-best” practices from Wynn Solutions’ survey of the highly successful companies using social networking strategies today.
Social sites like LinkedIn, Facebook, Twitter, Blogs, and FourSquare now dominate the news and the mainstream’s attention. In May 2010, Facebook surpassed Google in Web site visits.
Companies like Zappos, Ford, Dell, Chrysler, Pandora, and Jet Blue use social communication platforms to connect, exchange information, build relationships, learn from their peers, drive innovation in their industries, stay up to date, get better service from vendors, and better serve and understand their customers.
They use social networking to improve customer service and prevent reputation and PR crises.
They have social media policies and training in place.
Their experts become well known and are easy for the media to contact.
The Trainers
We believe the trainer is as important as the program content. We have the strictest criteria in the training industry. Our trainers are
Experienced: We only use trainers with real-world experience and expertise in their field.
Matched: We match the trainer to the audience based on communication style, age, education, and work experience.
Engaging: Our trainers are high energy, entertaining (that means funny), likable, very clear, and on point. We know that if your people don’t connect to the presenter, learning and implementation can be very low. Making sure we have the right fit for your group is our passion and promise.
Social Media Trainer Biography
Called “The Jim Carrey of Social Media Pundits,” former stand-up comedian Brian Carter has been an Internet marketer, speaker, and trainer since 1999.
Brian has been interviewed and profiled by Information Week, US News & World Report, and Entrepreneur Magazine and quoted in Twitter Marketing for Dummies (not as one of the dummies).
Nationally recognized as a top social media and Internet marketing expert, Brian speaks regularly at conferences, including PubCon, the longest-running Internet marketing conference in the world.
All social media training programs will be customized for your employees, customers, products, and services.
Get More Facebook Results For Your Organization
How to Get More Fans, Interaction, Press Coverage, and Bottom-Line Results
Program outline for online social networking in-house training
KEY OBJECTIVES
Learn the difference between social media and social networking.
Explain why social networking is essential for improving job performance.
Understand how people are using social networking to benefit their companies.
Contribute to creating a constructive corporate social media policy.
Differentiate between constructive and destructive social messaging.
Learn the basics of Twitter, Facebook, LinkedIn, and Blogs.
Solicit peer recommendations and customer testimonials.
Be able to brand and market your company on any social network.
Give excellent customer service online.
Discover new business opportunities for your company.
Get quicker and better service from your vendors.
Learn about market trends in time to capitalize on them.
Find out what your customers are saying online and how they view your brand.
Network with peers and learn cutting-edge strategies to do a better job in your industry.
Discover more of your customers' needs and opinions.
See which competitors are doing well or poorly online.
Learn the most up-to-date, innovative strategies your peers are using to get results.
Learn which companies have made mistakes and how to avoid those same blunders.
Engage in social media without losing focus on your work.
Write effective messages in social media.
Avoid offending customers and prospects online.
Build better relationships and increase customer loyalty.
Get more results for your company.
Have fun!
suggested agenda
The Fundamentals of Social Media and Social Networking
What is social media?
What is social networking?
Why are they important?
How can we do them to benefit the company?
What policies does the company need to develop?
What’s appropriate and what's not?
How to use Twitter, Facebook, LinkedIn, and Blogs
For branding and marketing
For excellent customer service
To increase customer loyalty
To find business opportunities
To learn about trends
To understand how customers view your brand
To network with peers and stay on the cutting edge in your job function and industry
How to Search Social Media and Find Answers About
Market intelligence
Customer need and opinion
Customer views of your brand
Which competitors are doing well or poorly online
What the most up-to-date, innovative strategies are
How to Get the Most from Social Networking for Your Company
Which companies are doing a great job and why
Which companies have made mistakes and how to avoid doing the same
How to do social media without losing focus on your work
Update Performance Measuring Tools
In addition to training, we can partner with your Quality Assurance or Performance Management teams to incorporate the skills learned in training with performance measurement tools such as monitoring and feedback forms. This will provide you with a mechanism to capitalize on your investment in the training while continuing to drive performance improvement outside the classroom.
Monthly Consulting Options
Designed to help you with the continual changes in social networking platforms and keep your tools and skills up to date.
social networking training testimonials
“Brian is a very talented presenter. Funny and knowledgeable ... it's a difficult combination to find!” Jeff Quipp, President & CEO, Search Engine People Inc.
“Brian's presentation was entertaining, enlightening, educational and practical. Participants gave his session a perfect score for relevance and value. I recommend
Brian as a presenter on this topic.” Erin Hardwick, CEO, SC Association of CPA’s
“Brian has the unique ability to keep his finger the on the pulse of the search marketing world and identify opportunities in their infancy. This has helped us deliver revenue-generating results for our clients from the newest tools and tactics. His integration into the industry has also allowed us to tap into the knowledge of other industry experts to ensure our marketing decisions would lead to the best possible results.” Pete DiMaio, Director of Business Strategy, Fuel Interactive
“Brian Carter is one of the few folks I've worked with that "gets it". He understands the target market, the vehicles and how to get from one to the other. If you are looking for a strategist as well as a tactician, Brian is your man.” Stephen Gaither, CEO, JB Chicago
“Infotainment. It's the one word I think of when I think of Brian. He packs a presentation full of information and pairs it with a clever wit, which makes for a best-of-breed choice of speakers. He turned an otherwise boring session on Web2.0 into a Web2.oh extravaganza.” Mary McKnight, CEO, S-Marketing
“When Brian presents, his knowledge of SEO, PPC, and social media is ever present. Coupled with his sense of humor and fresh content, he's one of the most interesting and educational speakers I've ever seen. If you want a presenter who can entertain audiences while also educating them on the latest techniques and trends in Internet marketing, then Brian is an excellent choice.” Jon Henshaw, CEO, Raven SEO Tools
This is by far the best program we have ever had. Our sales are up 23% six months after the session. Getting everyone on the same page, being really funny, and focusing on a repeatable process for communication was the key. Marc Paulus, VP of Sales, The Royal Bank of Scotland
I engaged Brian in 2008 to present the concept of social networking/marketing to nonprofit association executives. His presentation was entertaining, enlightening, educational, and practical. Participants gave his session a perfect score for relevance and value. I recommend Brian as a presenter on this topic. Erin Hardwick, President/CEO, South Carolina Society of Association Executives and South Carolina Society of CPAs
Brian knows his stuff and he's great at delivery—something many involved in SEO and social media ironically seem to lack. If I wanted a great speaker for a presentation on social media, he's on the must-have list. Michael Martine, Partner, 56k Media
I've had the pleasure of sharing the stage with Brian a couple of times and find he's always a strong partner. He not only knows his subject, but he also makes it a whole lot of fun. Warren Whitlock, Coauthor, Twitter Revolution, Xeno Press
Brian is an amazingly knowledgeable person who provides great humor in his presentations. He has a great ability to get his information across so that everyone from the novice to the expert understands what he is saying and can learn from him. I'd recommend businesses to hire him, as you'll be entertained as well as informed! He was so impressive and knowledgeable that my company at SearchitRight.com ended up partnering with Brian, virtually, for two Social Media for Business workshops. Brian has done a great job adding to the Social Media and Twitter conversation. Donna Fryer, Managing Director, Search It Right
You were able to get through to our people like no one else. We thought we knew it all; we were wrong. Chevron
Brian received a well-deserved round of applause after his speaking engagement. Applause broke out during the session as Brian interlaced comedy with tips for getting online results faster. I'm glad I took notes and wish I would have recorded the session. He definitely engages his audience in a unique manner by drawing upon a wide level of expertise in online marketing and social media. Dana Lookadoo, Conversational Marketer, SEO, Internet Strategist, Pixel Position
Brian is a very talented presenter. Funny and knowledgeable ... it's a difficult combination to find! All in all, I give Brian an A+ after having seen him in action! Jeff Quipp, President & CEO, Search Engine People Inc.
Our people really enjoyed your presentations. Very clever and spot-on with solutions about moving through change and communicating results throughout our infrastructure. We had people there from all over the world and the feedback was great. Being so animated and clear made your program work on a global level. Hewlett-Packard
Brian is a very articulate speaker with perfect delivery and a great knack for humor. Jordan Kasteler, SVP Content Development,Blue Glass Interactive
Infotainment. It's the one word I think of when I think of Brian. He packs a presentation full of information and pairs it with a clever wit, which makes for a best-of-breed choice of speakers. He turned an otherwise boring session on Web2.0 into a Web2.oh extravaganza. Mary McKnight , CEO, Sacrilegious Marketing
When Brian presents at conferences and seminars, his knowledge of SEO, PPC, and social media is ever present. Coupled with his sense of humor and fresh content, he's one of the more interesting and educational speakers I've ever seen. If you want a presenter who can entertain audiences while also educating them on the latest techniques and trends in Internet marketing, then Brian is an excellent choice. Jon Henshaw, Product Manager & Chief Socializer, Raven SEO Tools, Sitening
You were simply an overwhelming hit! Your session hit home with the audience in a very personal and introspective way. Your comments will be remembered for many years to come. When I summarized the conference and mentioned your name, the crowd broke out into a hellacious round of applause. John B. Carleton, Col, USAF, MSC,Department of Defense
When asked what their favorite session was, audiences in the United States, The Netherlands, and Nigeria gave your session the most votes, hands down! None of the other sessions came even close. Your session was high energy and humorous and gave very practical advice for project managers. Thanks for all your preparation in making sure that it hit the mark. Kimberly J. Steinmetz, PMP,Royal Dutch Shell
Your ability to deliver strong, customized content and to be so funny at the same time is unmatched. We have received excellent feedback for the 20+ programs you have delivered across the country. AIM Investments
“Brian has the unique ability to keep his finger the on the pulse of the search marketing world and identify opportunities in their infancy. This has helped us deliver revenue-generating results for our clients from the newest tools and tactics. His integration into the industry has also allowed us to tap into the knowledge of other industry experts to ensure our marketing decisions would lead to the best possible results.” 
“Brian Carter is one of the few folks I've worked with that "gets it". He understands the target market, the vehicles and how to get from one to the other. If you are looking for a strategist as well as a tactician, Brian is your man.”
“When Brian presents, his knowledge of SEO, PPC, and social media is ever present. Coupled with his sense of humor and fresh content, he's one of the most interesting and educational speakers I've ever seen. If you want a presenter who can entertain audiences while also educating them on the latest techniques and trends in Internet marketing, then Brian is an excellent choice.”