Website Impact Analysis
When a potential client arrives at your website from pay-per-click advertisements, search engine results or other methods of online advertising, do they immediately see what they are looking for?
By evaluating how your web presence stacks up, you can draw conclusions about how your website affects your ability to attract and retain clients.
Impact analysis or conversion rate optimization is a process intended to increase the percentage of visitors who become customers by enhancing the website’s capability to attract, engage and motivate potential clients to take action.
The more effective your web pages are at converting visitors to potential clients, the less you will spend on Internet marketing.
Our process of making your web pages more effective – and ultimately stretching your marketing budget – involves various processes dictated by your needs and the effectiveness of your current online marketing efforts.
These include:
- Analyzing the quality of your current web presence, with a focus on design and content of websites, landing pages, social media platforms and ads.
- Identifying your most popular pages and traffic sources.
- Determining the primary goal and any subgoals of landing pages.
- Determining the best layout for website conversions.
- Creating or improving content using high-value language.
- Usability testing.
