Website testing: Website analytics and performance monitoring
Is your website bringing you the results you expected? Website performance monitoring gives you the ability to test and monitor every component of a website transaction from the moment a potential client enters your site. With the data gathered through monitoring web traffic, you’ll learn how potential clients arrived at your site, which page they saw first, how they navigated within your site, how long they stayed and what actionable steps they took while there. You gain the information you need to make powerful, informed changes to marketing text, advertising campaigns and site design, with each change designed to move potential clients toward the sale.
The primary purpose of website performance monitoring is to:
- Monitor bounce rates and traffic relevancy
Learn what changes need to be made to attract the right people (your target market) to your site and quickly engage their interest. The goal is to keep them on your site, reading and using the information you present. The more your site engages them, the less incentive they have to move on to your competitors’ websites.
- Monitor website traffic, click-through rates and conversions on a weekly basis Performance monitoring can estimate how traffic to a website changes after the launch of a new advertising campaign. By tracking the number of visitors to a website and the number of page views, website analysis measures traffic and page popularity – two valuable data points that drive smart marketing decisions.
More than just a measure of site traffic, web analytics also functions as a market research tool. It provides an indication of your website’s effectiveness and can identify which site elements to target for improvement.
- Define and track sales funnels/revenue generation
Site analytics records the actions a visitor takes once on your website. This gives you the ability to test and monitor every component of a website transaction, including internal performance indicators and the applications involved in the transaction. For example, our web monitoring tools can indicate which landing pages encourage people to make a purchase and which ones visitors tend to leave shortly after they’ve seen the page.
This multifaceted approach to web site testing generates crucial data for fine-tuning your promotions and site design, maximizing what works and revamping what doesn’t.
